Reebok

Reebok was founded by Joseph William Foster 1895. The 1924 Olympics was the first time the british contestants used Reebok. In the 70’s Reebok became American, but they still wanted to maintain their british traditions. In the 80’s Reebok grew rapidly as they were one of the first producers of aerobics shoes, and the first brand to create a training shoe made specifically for women. In 2004 Reebok was bought by Jofa, and in 2005 Reebok became a part of Adidas.