At Footish, we care about protecting your personal data. This privacy policy explains how we collect, use, store, and share your personal data, as well as your rights under the EU General Data Protection Regulation (GDPR).
Summary
We process your personal data to manage orders, customer service matters, newsletters, marketing, and to improve our services. You have the right to request access to, correct, or delete your data, and to object to certain types of processing. We are committed to your privacy and handle your data with the highest level of security.
Data Controller
Footish AB (Reg. no. 556740-7373)
Östra Ågatan 9, 753 22 Uppsala, Sweden
Email: info@footish.se
VAT Number: SE556740737301
What is personal data?
Personal data is any information that can identify you as an individual, such as your name, address, email address, phone number, IP address, order number, and any information you provide to our customer service.
What information do we collect and why?
When you make a purchase
Data: name, address, email, phone number, order number
Purpose: to process and deliver your order
Legal basis: Contractual necessity
Out-of-stock product notifications
Contact with customer service
Data: name, order number, email, phone number, address
Purpose: to handle customer inquiries, warranties, complaints
Legal basis: Legitimate interest / Contractual necessity
Competitions and raffles
Newsletters and marketing
Service development
Data: order data, behavioral data (may include personal data)
Purpose: to improve our website, product selection, and customer experience
Legal basis: Legitimate interest
Prevention of abuse and fraud
Data: behavioral data, technical data, order info
Purpose: to detect fraud and misuse
Legal basis: Legitimate interest
To fulfill legal obligations
Data: transaction data, customer data
Purpose: to comply with accounting and other legal requirements
Legal basis: Legal obligation
Data retention
Order data is retained for up to 7 years in accordance with accounting laws.
Newsletter data is kept until you unsubscribe.
Customer service data is stored for up to 36 months.
Competition data is kept for up to 12 months.
Your rights under GDPR
Right of access: request your personal data
Right to erasure: ask us to delete your data
Right to rectification: request correction of inaccurate data
Right to data portability: receive data in a structured format
Right to object to certain processing
Right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY)
Contact us at info@footish.se to exercise your rights.
International data transfers
Some processing is carried out with providers outside the EU/EEA (e.g., Google and Meta). We use the European Commission's Standard Contractual Clauses (SCCs) to ensure data protection.
Data security
All traffic on our website is encrypted (https). Only authorized staff have access to your data. We follow the principle of data minimization and continuously update our security measures.
Sharing with third parties
We share personal data with certain service providers (e.g., Jetshop, Specter, Klarna, shipping companies) only when necessary to fulfill our services. All recipients are bound by Data Processing Agreements (DPA).
We never sell your personal data.
Cookies and tracking technologies
We use cookies to:
Enable functionality (e.g., cart, login)
Improve user experience (e.g., language, currency)
Measure traffic and analyze behavior (Google Analytics)
Target marketing (Meta, Google Ads)
Cookie consent
When you visit our website, a cookie banner will appear allowing you to choose which types of cookies you accept. You can change or withdraw your consent at any time.
Policy updates
This policy may be updated. The latest version is always available at www.footish.se/en/integritetspolicy. Major changes will be clearly communicated.
Last updated: June 2025